I was struck during my visit by the fact that tissue boxes are literally everywhere – in every car, on every table. Given this fact I was somewhat disappointed by the display qualities of the designs on shelf – seemingly accepting a commodity status rather then seeking to add value and innovation. Surely this is a market where Kleenex’s award-winning fruity packs would make a splash?
Takeout: Catering for all tastes as long as they’re conservative, I’d wager the consumer is ready for something a bit more adventurous.