Feb 1, 2013


The multipack stretch-wrap is a highly efficient format but one that comes with with major challenges for designers. Distortion effects remain hard to control (so stick everything in the centre), and image quality isn’t going to allow much taste appeal. Despite this everyone wants to have a go at tickling the thirst buds with a plastic explosion, resulting in a zero-sum game. Much to be gained by the sleeve supplier who cracks this problem.