Oct 18, 2010

Pigoenhole me

We’ve all had a go at the ‘ye olde spice rack’ concept at some point, but what makes this design a very satisfying example is that the brand name and recipe description join in the game and so make the story feel integral, not mere decoration.

The endorsing brand (Amora) occupies a square at the bottom and round the side, for which rule‐breaking I salute the brand team.