Create a new brand that brings deliciously dark, organic, fair-trade chocolate out of the ‘Eco’ channel, to a mainstream audience.
Healthier food and drink brands are no longer just for those who wear brown sandals. Many consumers are looking for natural, less-processed, made-with-love food brands. And they don’t expect any trade off on great taste.
Taking our design inspiration from the aesthetics of tattoo parlours, biker gangs and Dia de Muertos imagery, we created a Happy Rebel world that invites consumers to try the deliciously dark side of chocolate. With smiles on their faces.
What we did: