Challenge

Create a new brand that brings deliciously dark, organic, fair-trade chocolate out of the ‘Eco’ channel, to a mainstream audience.

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Insight

Healthier food and drink brands are no longer just for those who wear brown sandals. Many consumers are looking for natural, less-processed, made-with-love food brands. And they don’t expect any trade off on great taste.

OP Web Slider 2018 - HR

Solution

Taking our design inspiration from the aesthetics of tattoo parlours, biker gangs and Dia de Muertos imagery, we created a Happy Rebel world that invites consumers to try the deliciously dark side of chocolate. With smiles on their faces.

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Project Type

Brand Creation

What we did:

Brand Identity
Packaging design
Product design
Pay-off
Character design

OP Web Happy Rebel-Assets