May 20, 2011

Quaker plays Catchphrase

Following on from the success of ‘Oat so Simple’ (convenient porridge), Quaker has dipped into the same rich pool of wordplay to come up with ‘Paw Ridge’.

As soon as you say it, the inhabitants of this rural American backwater practically invent themselves. Now it’s up to the agency to keep enough stuff happenin’ with them there varmints to keep the kids interested. Pointing at the sign’s a start, but luckily there’s a lot more online.

Marketing isn’t meant to be this easy, but when it is, why try harder?