In contrast to Mr Bakehouse’s efforts (see previous post), the clichés we’re seeing here don’t tell a coherent story at all. Lovely as it is to see some Scottish scenery, both of these brands are presumably expert in the business of actually smoking the salmon, yet that story remains untold.
A window reveals the product in all its glory, and at least the Smokeyard version looks a bit more organic thanks to the different textures. Inverawe could be a magical place (or even an awesome one), but I’m none the wiser after struggling to navigate this random collection of stripes and boxes.