Nov 30, 2012

Star performance

If pizza offers the biggest pack in the supermarket, then ice cream cones must have the highest pack to product weight ratio.

This Askey’s design punches well above its weight, complementing its simple but well-crafted product with all the fun and fantasy of the ice cream world. This is a deceptively simple and hence easy to navigate pack. The hero food shots (with the possible exception of those not- so-crazy faces) capture the treat moment perfectly, but leave plenty of room for a brand personality of good old-fashioned magic. And all finished off with a glint of foil freshness – tasty work.