Nov 9, 2011

Swish Swiss

Believe it or not four countries are represented in this shot of biscuit delicacies, but do they play to national strengths to tempt us into purchase? France plays its ‘love of traditional food’ card, whilst Germany goes for an unexpectedly emotional, indulgent feel. Belgium’s devotion to craft, tradition and ingredient excellence is well represented here, whilst Switzerland gives us an immaculate display of biscuit engineering, sealed with a flourish from the master patissier (or biscuitier, according to the Belgians).

Not quite sure where the blue sky came from on ‘Fine Crepe’, but otherwise a confident story of Swiss precision and good taste.