Feb 16, 2012

Think your box is big?

Just when I thought big boxes of cereals or detergent were the most standout items in the store, I was hit between the eyes by this re-interpretation of the chips multipack.

Containing only 14 small bags of 30g, these must take the prize for simultaneously selling the largest volume of both ink and air. I’m guessing that the cheap price of fuel makes the logistics of distribution completely different here, but you’ve still got to get them home. That’s where the SUV could come in handy.

Takeout: Literally stunning on shelf and highly attractive, but I can’t see them getting into my local Waitrose.