Apr 17, 2013

Tortilla heaven

The #1 brand of natural and organic tortilla chips, Garden of Eatin’ has the kind of name that clearly works here in the USA, linking food, nature and possibly even religion, all in a range of dipping chips. Say what you like about the pun-laden branding, these packs manage to look tasty, natural and joyful all at the same time. Looking at the website it’s clear that this is a recent design whose adoption of matt foil has been transformational for credibility, at least to me. Makes me wonder if they thought of the idea themselves, or got a big hint from newcomer on a mission Late July.