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Archive for October 2015

Trick or treat? How creative is Halloween packaging?

Different brands special edition packaging for Halloween

It’s that time of year again when brands and retailers show what horrible, creepy, disgusting ideas they’ve dreamed up to entertain us at Halloween. Well don’t expect any surprises. Witches, ghouls, skeletons, pumpkins and dismembered body parts are trending yet again, and just like every year food and drinks and their packaging will be employing…

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UK Food & Drink trends (part 2)

Graze packaging as an example of UK food trends

Following last week’s post with insights from ‘drinkpreneur live’, a workshop (and contest) to help find the next big thing in soft drinks, this article reports on the new drinks (and foods) being offered to the UK’s retailers, as they try to satisfy workers’ insatiable appetite for a quick (but healthy) midday bite. Conveniently all…

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UK Food & Drink trends (part 1)

Tapped, winner of the Drinkpreneur competition

Recently I treated myself to a couple of days of trend-spotting. On September 23rd I was a mentor at the ‘drinkpreneur live’ event (a contest in which entrepreneurs compete for the attention and prizes awarded by drinks industry professionals, including some heavy-hitting supermarket buyers). The following day I decided to visit an exhibition of new food and drink concepts…

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