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Archive for May 2016

What does ‘packaging’ mean in a digital world?

Hand clicking on a shopping cart icon

Like everyone else on earth, my personal and professional life is being more and more influenced by digital technology. It keeps on surprising us with new ways of doing things, some of which threaten to make dinosaurs of established industries almost overnight (ask record shops, or Kodak, or taxi drivers). At first sight packaging seems…

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7 ways that packaging reaches a man's heart

Kiehl's Fathers day shop window display

It will soon be ‘Father’s Day’ again, that time of year when kids and adults alike are forced by the marketing machine of the greeting card and gift industry to buy something for their Dad. This means that the shops and the internet are stuffed to the gunnels (look it up) with products that are…

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