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Archive for April 2017

So – which half of your advertising budget is wasted?

If my latest reading is to be believed, the message part. Having recently read and reviewed the excellent ‘The Anatomy of Humbug’ by Paul Feldwick, I was drawn to some of the Author’s references for a deeper dive into the mystery of how advertising works. Feldwick’s book had already convinced me that the subconscious was…

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