Feb 16, 2012

An arabian adventure

Welcome to the new edition of Shelf Life, with more ‘stories that sell’ from the supermarket
It’s always exciting to explore the shelves of a country that I’ve never visited before, because it gives me the chance to be surprised by the exotic and the familiar in equal measure. Saudi Arabia didn’t disappoint, with some categories totally new to me (ghee, alcohol-free fruit beer), some very recognisable but not previously seen on that scale (tissues, milk drinks, rice), and of course the fun of seeing familiar brands with their logos written in a strange letterform that doesn’t have an upper case.