Aug 1, 2011

Balancing act

Packaging aimed at kids has to strike a tricky balance between appeal to kids and mum’s approval, with
the weighting dependent on the level of treat the product offers.

This recent redesign of The Natural Confectionery Co made a giant stride by making the foil matt white, whilst the illustrations, product names and typography provide oodles of innocent fun.

The ‘old skool’ shelf below looks like napalm in comparison.