Feb 11, 2011

Boxing clever

A 3 litre wine box comes with certain assumptions built‐in, foremost amongst these being that it’s for group consumption. It’s also more convenient and cheaper than 4 bottles, but as the host or hostess of the party how do you make sure that your selection reflects your good taste or zest for life, and not just an eye for a bargain?

Of the wide variety of brand stories on show here, I’m liking Lindeman’s warm sunset over the vines, complete with swirling glass. The strapline ‘hold on to the moment’ builds this theme, but which came first, I wonder?

Wine boxes have certainly upped their game in terms of visual appeal, now it must be the turn of the fiddly plastic taps inside.