7 ways that packaging reaches a man’s heart

7 ways that packaging reaches a man's heart

Kiehl's Fathers day shop window display

It will soon be ‘Father’s Day’ again, that time of year when kids and adults alike are forced by the marketing machine of the greeting card and gift industry to buy something for their Dad. This means that the shops and the internet are stuffed to the gunnels (look it up) with products that are…

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