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Craft branding 2.0: What to do now everyone’s at it

Craft branding 2.0: What to do now everyone's at it

Craft design packaging in different type of products such as beer, cacao or hair paste

The rise and rise of small-scale craft brands is great news for consumers (who get innovative, high quality products in great-looking packaging) and design consultants like us (who have a new pool of clients, often with a stronger design focus and sensibility than major corporations). But there is a slight problem – cool, hand-made hipster…

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