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Innovation & Trends

5 golden rules for soft drinks branding

Coco Face bottles

Naturally I assume that your product is great tasting, offers something new and interesting for a specific consumer, and keeps its promises. But wait…. is that enough? Creating top-drawer branding and packaging for any new drink has never been so challenging. You’ll want your product to fly off the shelf – that’s a given. But long…

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The future of sweets & snacks?

3D printed food, seen at ISM Cologne

On Monday I paid a visit to the ISM, Europe’s biggest trade fair for sweets, chocolate and snacks. Though still majoring on candy, chocolate and ‘fine bakery’ products, ISM’s marketing noted that it had ‘expanded its offer to include current nutrition trends in the snacks sector and further products for in-between snacking enjoyment’. These included fruit &…

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UK Food & Drink trends (part 2)

Graze packaging as an example of UK food trends

Following last week’s post with insights from ‘drinkpreneur live’, a workshop (and contest) to help find the next big thing in soft drinks, this article reports on the new drinks (and foods) being offered to the UK’s retailers, as they try to satisfy workers’ insatiable appetite for a quick (but healthy) midday bite. Conveniently all…

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UK Food & Drink trends (part 1)

Tapped, winner of the Drinkpreneur competition

Recently I treated myself to a couple of days of trend-spotting. On September 23rd I was a mentor at the ‘drinkpreneur live’ event (a contest in which entrepreneurs compete for the attention and prizes awarded by drinks industry professionals, including some heavy-hitting supermarket buyers). The following day I decided to visit an exhibition of new food and drink concepts…

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