Jubilee packaging

Jubilee packaging

Times of uncertainty always create a resurgence of nostalgia, defined as ‘a yearning for the past, often in idealised form’. So as the World heads into choppy and uncharted economic waters, what could be more reassuring than a nice cup of tea, a biscuit and a spot of flag-waving? Nostalgia for us Brits doesn’t get…

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Kellogg’s classics

Whilst most of the UK (packaging included) is covered in bunting, Union Jacks and the Queen’s profile, it is encouraging to see Kellogg’s do something different to celebrate the Jubilee. As most modern day cereal brands try to out-do each other on shelf with vibrant colours, cool 3D character illustrations, giveaways and mixtures of foil,…

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Flag fatigue?

What’s a designer to do when presented with a commemoration packaging brief in 2012? What with the Queen’s jubilee and Britain’s hosting of the Olympics falling within 6 weeks of each other, the shelves are groaning with vain attempts to use the Union Jack in a ‘creative’ way. Marks and Spencer have so many souvenirs…

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Raising a glass

If you fancy celebrating the jubilee with something stronger than tea, then a quick glance at the spirits shelf might provide some inspiration. Or not. To be fair the ‘Pimm’s by Banksy’ look is actually quite striking so why try harder? Gordon’s on the other hand just looks like it had ‘better do something’. Not…

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Ready for a vibrant summer?

Whilst most Jubilee-themed packaging is all about the Queen, British traditions and street parties, Original Source have chosen to make their commemorative design a ‘Seasonal Edition’. This clever choice of words means that come the 6th of June, when all the bunting and royal memorabilia have been taken down and people are heading back to…

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Street party on the shelf

Jubilee packaging in Marks and Spencer and Jubilee Limited Edition Jar Of Marmite

Marks and Spencer is already perceived as a patriotic brand, and their jubilee packaging really plays up to this image. I was drawn in by some huge illustrations of stereotypical British characters in the shop window, and the same illustrations can also be seen on the packaging for some typical British ‘party food’. What I…

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A great British compromise

Robinsons seem to be combining their long-standing association with Wimbledon (how’s this for a unique flavour!) with the Jubilee celebration. But with typical British politeness every element of the design is insisting “No, you go first” to all the others. So we get red, white and blue, except where it’s green, a strawberry squeezed very…

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On bended knee?

Lyle’s Golden Syrup special patriotic packaging

Lyle’s Golden Syrup’s green and gold tin has remained largely unchanged since the reign of Queen Victoria, which is why it can get away with swopping its branding for a patriotic message to our current Queen, and still be clearly recognisable. Douwe Egberts also seems to be playing down its own name in deference to…

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Guarding your treats

We’ve already seen great Marks & Spencer designs but my personal favourite features this happy chap. Far from slapping the Union Jack on everything, M&S has created a cheery and eccentric world around their celebration packs, using a team of great British characters and even raising a smile through the pack structure. Jolly good show…

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