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Packaging around the world

Travel accessories

It seems obvious in hindsight, but you’ve got to applaud the insight that Veuve Cliquot now mines with great panache, to distinguish its brand from dozens of other champagnes: Travellers love accessories. For besuited business blokes it’s a quick rummage in the electrical section, hoping to find yet another bargain camera or an iPhone charging…

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Manga style

Visiting supermarkets in far away places is at least as much fun as going to local art galleries, even if the display values aren’t always up to the same standards. Nowhere is this more true than the noodle aisles in Vietnam, where there must be 100 brands of assorted styles of this staple food, taking…

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The sweet taste of freedom

Dutch brand Mona desserts on shelf in a Dutch supermarket

Like the vast majority of brands in the world Mona used to have a ‘holding device’ for a logo, which makes it hard to express emotions like fun or joy, or that one you feel when someone puts a monster-sized pudding in front of you. But with its letters released to dance in a field…

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Memories of Home

Feeding and fueling the Expats is high on the list for Singapore supermarkets, at least those in the business district. The Expats are many and varied, so the shelves are filled with lots of brands from ‘home’, and that could be anywhere from Japan to Scotland. French and Italian brands show up quite a lot…

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Cosmetic language

We all recognise the power of the phrase ‘Laboratoires Garnier, Paris’, replete as it is with the semiotic power combo of Frenchness and science. Here in Singapore there are quite a lot of ‘L’apostrophe’ brands for the same reason, and in case you didn’t get it we’ll call this one ‘L’Action’ so you know it…

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Happy bread

Despite the high levels of chilled distribution in Singapore there’s clearly a need for products to remain fresh on ambient shelves too. This local bread proudly announces its Japanese ingredients and ‘Fresh Dot’ technology, which is a freshness indication provided by that turquoise tag inside. Reading that long list of benefits delivered in the first…

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Cha Cha Chic Choc

Chocolate Snacks

There’s a thin line between fitting in with market codes and copying the leading brand. I guess when the leading brand is the market code (as is often the case in confectionery), it’s a tough call for the lawyers. Here in Indonesia there are no prizes for guessing what’s inside that red pack of Chic…

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Odd shape for a cow

Cimory Drinkable Yogurt on a Supermarket Shelf

No shortage of black-splodges on milk packs throughout the world of course, but this one caught my eye for a different reason: The shrink-sleeve graduates beautifully to a flavourful pastel colour that really gets the taste-buds going. In the hand the square bottle with an embossed square near the base is a bit odd, but…

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Mouth entertainment

Seaweed snacks on shelf in Asia

In Western Europe kids tend to like a small and fairly predictable range of flavours and textures but in Asia things are a little different. Like garlic flavour crispy seaweed, for example. Tao Kae Noi (Little Boss) is a Thai brand that’s been around for 9 years and made its owner a billionaire. Now growing…

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Don’t worry… be happy

Coca Cola Advertising Corner in a Greek Supermarket

I read recently that one of Coca Cola’s defining values is that it’s always there for you in a time of crisis. At a corporate level, when natural disasters strike Coca Cola bottlers stop production of everything but water, and distribute that for free. A financial crisis might not seem so disastrous, but people are…

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