Packaging Intelligence

Are brands re-discovering ‘visual authenticity?’

Nordur Salt Crafted Packaging

I’ve written frequently on the subject of so-called ‘craft’ brands springing up everywhere. According to packaging design website The Dieline, such brands are harnessing a trend towards ‘visual authenticity’ in their design language. The Dieline’s founder Andrew Gibbs coined this term recently and defined it as: ‘a real, trusted, human connection to the products and…

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7 ways that packaging reaches a man's heart

Kiehl's Fathers day shop window display

It will soon be ‘Father’s Day’ again, that time of year when kids and adults alike are forced by the marketing machine of the greeting card and gift industry to buy something for their Dad. This means that the shops and the internet are stuffed to the gunnels (look it up) with products that are…

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UK Food & Drink trends (part 2)

Graze packaging as an example of UK food trends

Following last week’s post with insights from ‘drinkpreneur live’, a workshop (and contest) to help find the next big thing in soft drinks, this article reports on the new drinks (and foods) being offered to the UK’s retailers, as they try to satisfy workers’ insatiable appetite for a quick (but healthy) midday bite. Conveniently all…

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UK Food & Drink trends (part 1)

Tapped, winner of the Drinkpreneur competition

Recently I treated myself to a couple of days of trend-spotting. On September 23rd I was a mentor at the ‘drinkpreneur live’ event (a contest in which entrepreneurs compete for the attention and prizes awarded by drinks industry professionals, including some heavy-hitting supermarket buyers). The following day I decided to visit an exhibition of new food and drink concepts…

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