Feb 1, 2013

Clarity of purpose

Our old friend Shloer, redesigned by us in 2009, continues to lead the UK adult soft drinks market with double-digit growth in each of the past 3 years. Clever marketing and relevant innovations certainly help, but at the heart of the brand story lies this simple design, combining subtle symbols of sparkling refreshment with the irresistible appeal of a jewel-like transparent liquid. Lipsmacking!