Innocent are the ‘official smoothie and juice of the London 2012 Olympic and Paralympic games’, so from such a consistently creative brand we were expecting some interesting pack designs to show off this fact.

The brand hasn’t disappointed, but they clearly had so many ideas that they couldn’t choose between them. When they’re all sat on the shelf together it looks a bit confusing, so perhaps they weren’t expecting so many listings.

Out of all of them I like the ‘Olympic Gold’ design with its black and gold label. The colours work well together and with innocent’s trademark simple illustrations it looks like an old school chalkboard, appealing to both children and their paying parents.