The UK has a seemingly insatiable appetite for both celebrity chefs and big packs of posh crisps, but I think this is the first time I’ve seen the two obsessions combined.
However I wonder if the consumer will see the connection at all, because the Hairy Biker ‘brand’ as seen on TV is a totally different story from that being told by the packs.
Resplendent as they are in their Marks & Spencer graphics and pastel shades, I’m just not getting the throaty roar of the Triumph Rocket Threes, as the lads speed off to their next culinary appointment.