Oct 24, 2013

Happy bread

Despite the high levels of chilled distribution in Singapore there’s clearly a need for products to remain fresh on ambient shelves too. This local bread proudly announces its Japanese ingredients and ‘Fresh Dot’ technology, which is a freshness indication provided by that turquoise tag inside. Reading that long list of benefits delivered in the first person brought a smile to my face, and the call to action worked a treat. Who could resist a naturally soft and fluffy bread person?