The battle for laundry supremacy between Unilever and P&G is a familiar sight on supermarket shelves across the world.

The latter certainly has the edge on harmonisation when it comes to naming, though Ariel’s molecular orbital derived symbol comes in several forms around the globe, suggesting different stories still need to be told. The appeal and relevance of the OMO/Persil/Brand C story (‘dirt is good’) is universal, so the pack design gets the chance to play a more creative game.

But what I really want to know (from any Arabic readers) is: what claim is Tide making here??