May 13, 2013

Letter from America (extra helping)

Continuing the theme of American packaging from the previous blog, this time we look at some other product categories and seek to distinguish universal from local cultural references, in deciding what sells from the shelf.

The world already knows a lot about American visual culture from movies, TV and of course global brands, but my interest was in how this might manifest itself across the whole supermarket. So how American does US packaging really look? Get off your fanny, into the SUV and let’s drive a few blocks to the mall to find out…