Challenge

Create a new brand that brings deliciously dark, organic, fair-trade chocolate out of the ‘Eco’ channel, to a mainstream audience.

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Insight

Healthier food and drink brands are no longer just for those who wear brown sandals. Many consumers are looking for natural, less-processed, made-with-love food brands. And they don’t expect any trade off on great taste.

Happy Rebel Moodboard

Solution

Taking our design inspiration from the aesthetics of tattoo parlours, biker gangs and Dia de Muertos imagery, we created a Happy Rebel world that invites consumers to try the deliciously dark side of chocolate. With smiles on their faces.

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Project Type

Brand Creation

What we did:

Brand Identity
Packaging design
Product design
Pay-off
Character design

OP Web Happy Rebel-Assets