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Create a single global brand from a diverse portfolio of products, brands and sub-brands, positioned as a premium cheese experience for food lovers.

Cheese Master Hands


Consumers are attracted to brands that set out to help them break with their regular routines and discover new tastes and experiences.


Moving beyond stuffy tradition but respecting premium codes, Holland Master is a modern take on heritage and craftsmanship.

The brand name is written in two typefaces, with ‘Master’ in the form of a signature.

The logo crest exudes provenance and heritage while the colour palette of black, white and gold (with jewel-like coding colours for the individual cheeses) ensures a premium positioning.

Holland Master-Brand Guidelines_Visual

Project Type

Brand Creation

What we did:

Visual Positioning
Brand Identity
Packaging design
Brand story development
Brand movie
Brand book

OP Web Holland Master-Assets 2