Create a single global brand from a diverse portfolio of products, brands and sub-brands, positioned as a premium cheese experience for food lovers.
Consumers are attracted to brands that set out to help them break with their regular routines and discover new tastes and experiences.
Moving beyond stuffy tradition but respecting premium codes, Holland Master is a modern take on heritage and craftsmanship.
The brand name is written in two typefaces, with ‘Master’ in the form of a signature.
The logo crest exudes provenance and heritage while the colour palette of black, white and gold (with jewel-like coding colours for the individual cheeses) ensures a premium positioning.
What we did:
Brand story development