Create packaging for a flagship extra-aged sipping tequila, crafted by Sauza’s Master Distiller in honour of the new corporate brand positioning of ‘Casa Sauza’.
Visits to Mexico and the USA gave us a book full of fascinating stories and insights. But for any drinks brand with history and heritage, two things tend to rise to the top of the list: ‘Founding Legends’ (what kind of person started the enterprise, and why?) and ‘Pride of Place’ (where is it from, and why does that matter?)
‘The Don’, a tapered bottle in the cognac style, with a unique stopper design ‘strapped in’ by leather reins attached to the bottle shoulder. We also gave the spirit its name: ’XA’, a nod to fine cognac but just like the bottle, with a distinctive Mexican twist. A warm, grained leather box with embossed branding completed the package.
What we did:
Packaging design (label, bottle, outer)