Friesland Campina – Frico

Frico’s brand value lies within the lush grass and open landscape of its Dutch origins, together with the reassurance of more than a century’s expertise in cheesemaking. Over the past 5 years, our role has been to define and execute this brand idea visually.

From there we’ve developed guidelines for distinctive asset-based communication, for packaging, social media and shopper marketing, as well as implementing a global packaging design system to embrace classic staples and new product formats, across the world.

  • Frico in Supermarket

Osborne Pike is a trusted partner whose expertise and responsiveness enables us to create, test, improve and go-to-market quickly and confidently.

They are very strong in evolving distinctive assets, starting with branding and packaging but extending to all other touchpoints in a clear and seamless way.

As a result brand guidelines are being enthusiastically implemented by our Opcos, all over the world.

Margreet Waterweg, Global Brand Director Cheese


  • 92
    Branded cheese markets
  • 109
    Branded cheese volume index