In 2016 we created a packaging design to boost LiGA’s distinctive assets and shelf impact.
Avoiding the fashionable but generic hand-made look employed by challenger brands, the ‘red wall’ increased sales for the first time in years.
The 2020 update simplified variant coding and boosted appetite appeal, as well as systematising LiGA’s future ownership of more sub-brands.
Osbornepike are a true strategic partner, always going the extra mile, challenging us on the design brief and providing thorough analysis of competitors and peer categories. I look forward to working with them again in the future.