Milkybar seasonal figures


The Milkybar Kid hasn’t been “back in town” for a while now, but his cute smile, round glasses and stylish hat and scarf are deeply imprinted in the minds of UK consumers.

So for a new range of seasonal chocolate characters, we knew what to do. Obviously the gun had to go…

The Osborne Pike team crafted our new characters with Milkybar’s distinctive brand assets front and centre. It’s as if the Milkybar Kid swapped his horse for a cute reindeer!

Emily Lord, Seasonal Senior Brand Manager, Nestlé Confectionery UK&I


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In collaboration with:
Studio Davis:

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