NXT Level

Europe’s biggest value-for-money fitness chain wants to make sports nutrition accessible and understandable for everyone. Within 6 months our new brand was available in their 700 clubs across Europe, as well as online.

  • Sports nutrition bar packaging design NXT LEVEL

Osborne Pike took us from blank sheet to brand guideline within 6 months, creating NXT Level as a sports nutrition brand that mirrors the simplicity, accessibility and quality of our fitness clubs.

The brand is significantly outselling the same products sold previously under a supplier brand, and helping us build a new relationship with our members.

Niek van Wieringen,
International Business Development Manager


  • +30
    volume growth
  • 68
    products in the range