Olvarit

Olvarit

The Netherlands’ favourite baby food brand enters the organic sector, with the help of some little people…

  • Olvarit product range

Olvarit needed to enter the growing organic segment with minimal cannibalisation of the core brand.

Osborne Pike’s bio design seamlessly extends the brand with a balance of familiarity and novelty, and we’re successfully appealing to new consumers.

Arnoud de Vrij, Marketing Manager Early Life Nutrition

Results

  • +5
    %
    Total brand volume NL
  • 12
    %
    Bio value share Delhaize (BE)

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