Olvarit
Olvarit
The Netherlands’ favourite baby food brand enters the organic sector, with the help of some little people…
Olvarit needed to enter the growing organic segment with minimal cannibalisation of the core brand.
Osborne Pike’s bio design seamlessly extends the brand with a balance of familiarity and novelty, and we’re successfully appealing to new consumers.
Arnoud de Vrij, Marketing Manager Early Life Nutrition
Results
-
+5%Total brand volume NL
-
12%Bio value share Delhaize (BE)
