Smarties

We loved creating this range of colourful Smarties characters for seasonal gifting. After the successful Christmas launch of our cute chocolate penguins and jolly Santas, a new range of bunny ‘Smarticons’ are hitting the shelf in Easter 2020.

  • smarties design chocolate wrap
  • father christmas smarties packaging
  • penguin christmas scene

The team of Osborne Pike and Studio Davis bring a formidable skillset to complex projects like this.

From conceptual thinking at the outset, to 3D and 2D characterisation, even helping our factory to deliver something completely unique, they’ve been ideal partners throughout.

Jon Smith, Marketing Manager EMEA

Results

  • +75
    %
    Sales uplift*
  • £27
    million
    Xmas chocolate figures

In collaboration with:
Studio Davis: http://www.studio-davis.com

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