Whilst most Jubilee-themed packaging is all about the Queen, British traditions and street parties, Original Source have chosen to make their commemorative design a ‘Seasonal Edition’. This clever choice of words means that come the 6th of June, when all the bunting and royal memorabilia have been taken down and people are heading back to work, ‘Seasonal’ can last all summer.
The bold colours and simple design fits in well with the rest of the (non-seasonal) range, whilst the Union Jack serves the twin purpose of drawing the customer’s eye to the brand name, and making us all proud to be British at the same time.
It may not be as flowery, dainty or charmingly old-fashioned as other products out there, but for me it screams: ‘Hey look at me! I’m cool, not traditional and boring, and I’ll brighten up your bathroom’.