As a London 2012 Olympic partner and with a British diving champion as their ambassador, it was only natural that adidas created a special edition body care packaging to celebrate the games.

These packs stood out to me because although they use the Union Jack, a second look reveals that the flag design simulates the light pixels of a scoreboard. I love packaging that makes you think for a second, and this is a neat little discoverable.

I salute adidas for retaining a bold, clean look, where many brands can get carried away and end up cluttering up their packs when creating special editions.

I’m sure these packs will be a big hit, and keeping lots of British men fresh during the games!