Remember when you could get this sort of off-shelf display in a European supermarket?

This kind of real estate can’t be cheap, but it certainly makes an impression for this innovation (there was also a 15 metre floor ad in front of the meat counter).

Even on the shelf the high gloss sachet seen through the  window of the outer box gives the strong impression that the chicken is already roasting in its bag in my oven – tasty stuff.

Takeout: It’s not trendy, but this simple and highly effective use of print technique and a window will be ensuring it’s chicken tonight…