Sep 20, 2011

The silent salesman revisited

Welcome to Shelf Life, the blog that reports the stories being told by packaging on the supermarket shelf.

Packaging was famously called ‘The Silent Salesman’ by James Pilditch in his 1961 book of that name, but how does a mute object tell a story at all?

With great ease it turns out, because our brains are wired to tell ourselves a story about everything we come across, as long as we notice it in the first place. This will only happen if the story being told fits both our immediate desire, and our biased view of how the world works.

I will be speaking on this topic at the forthcoming Packaging Innovation show in London on October 6th and 7th. For a free entry ticket click here, but please read the blog first!