Nov 30, 2012

The way the cookie crumbles

Apart from one brave attempt to buck the trend back in the 1990’s, I can’t remember a biscuit pack that doesn’t show the product. But if there’s one area where private label really knows how to put temptation in front of us then it’s got to be this one. Branded biscuits more than ever need a story of added value through heritage, special expertise, ingredients or all of the above. Tastier you won’t be able to sell, and especially not with overhead images.