Taking the inside, out
For the largest fitness franchise in Europe
Basic-Fit
Visual Identity / Activation / Content Creation
Following a site-wide interior glow up, we immersed ourselves in the world of Basic-Fit to translate its dynamic glow through to an all-encompassing visual brand identity to make fitness feel good at every touchpoint.
Inspiring everyone to Go For It!
Basic doesn’t mean boring, it means everything is on purpose. Design, photography, motion and content approached from an accessible point of view so everyone feels included and welcome at any site, any time.
Our partnership with Osborne Pike is one we’re super proud of. They’ve not only helped us raise the bar creatively, they feel like an extension of our own team. They genuinely share our energy & enthusiasm of making fitness accessible to everyone.