A new era in ingredient science
Complexity made simple and engaging with ‘B2B2C' thinking
FrieslandCampina Ingredients, Biotis
Brand Strategy / Visual Identity / Packaging / Brand Activation/ Content Creation
93.6%
Increase in divisional operating profit, aided by Biotis opening up adult health benefit markets
The growing body of scientific evidence linking functional ingredients with adult health and wellbeing has seen a steep rise in product launches to promote gut health, brain health and immunity.
With deep expertise in key ingredient markets such as infant formula and high performance proteins, FrieslandCampina Ingredients wanted to enter this growing new opportunity space for Adult Health Benefits.
We were briefed to create a brand identity and design system to encompass not just ingredients, but one that also positioned our client as an authority in this space, combining scientific expertise with innovation and manufacturing excellence.
Four years after launch, Biotis is recognised as a leading player in Health Benefit Solutions, with a strong portfolio of innovative ingredients across a wide spectrum of product types and benefits.