Mineral water with depth
Bringing Georgia’s leading water brand back to the source
Borjomi
Brand Strategy / Visual Identity / Packaging / Content Creation
‘Best in Can’
At the Global Bottled Water Awards.
Juvenile water, rising from the depths of the Caucasus Mountains, enriched with more than 60 unique minerals and famed for its distinctive taste; Borjomi is a Georgian legend. The brand challenge was to marry undisputed heritage with premium positioning, drawing on Borjomi’s roots with a clear eye on the future.
A deer of distinction
Legend has it that a wounded deer discovered, and was healed by, Borjomi’s rejuvenating water. The deer is our hero and with a suite of contemporary assets – including a commissioned illustration of the famous mountain spring – carries the weight of the water’s legacy. A Masterbrand system works across core SKUs and NPD rejuvenating the brand and creating a future facing identity as distinctive as the water itself.