The Paradox of Sweet

This year our challenge was to communicate a complex story of contradictory yet complementary flavours: Grand Prestige, a rich, Belgian-style quadruppel beer, matured in barrels from Portugal’s sweet fortified wines.

The design solution, applied to bottle, outer and a ‘taste tester’ box sent to subscribers, echoes this theme by contrasting colourful tile designs, typical of the wine’s production regions, with Grand Prestige’s signature codes of black and gold.