Grab a boost of vitality
Function with feeling
Yakult, Vitals
Brand Strategy / Visual Identity / Packaging / Content Creation
Yakult, the tried, trusted original probiotic drink brand has expanded its range with a dairy free health drink designed to give you a delicious boost on the go. In a functional category it’s easy to communicate what a product does.
The real benefit is how it makes you feel.
Colourful, fruity and radiating energy, Yakult Vitals is designed to pack a punch and capture the feeling of a nourishing boost of vitality.
We had a great collaboration with the Osborne Pike team on developing the design for our new product Yakult Vitals. We especially appreciated the combination of strategic thinking and creativity in developing designs and communication toolkits for a product that needs to combine specific health benefits and a great taste.