Crafting a category pioneer
Inspiring happiness and wellbeing for everyone
Yakult
Brand Strategy / Packaging / Content Creation
The original consumer packaged probiotic drink, founded by Dr. Minoru Shirota in 1935. Expanding its range in a fast-growing category, and in the context of its playful brand world, Yakult needs to feel as friendly on the shelf as it is for your gut – and contemporary without compromising its credentials.
The trusted original.
Still unmistakably Yakult, still the iconic bottle, still central to the category; with more warmth, accessibility, a splash of added flavour and confidence.
In this project we experienced a great way of working together with the OP team in creating a pack design that keeps the iconic parts of Yakult at the heart of the design, as we evolve.