OP was founded in 2002 by Steve Osborne and David Pike, who had previously worked together for a decade at Design Bridge, and were the founding Directors of DB’s Dutch office, based in Amsterdam.

More than twenty years on, Osborne Pike is proud to be bringing the UK’s renowned standards of creativity and brand strategy to the world, combined with a rather Dutch accent when it comes to cutting the crap, a.k.a. ‘onze voeten op de grond houden’.

Our management team has a collective wealth of experience, working internationally for diverse agencies and markets. Maybe that’s why our clients think of us as ‘a big agency in a small package’. So, meet the team…


Steve Osborne

Founder and Managing Director

After my family, the things in life that I’ve always loved the most are words, pictures, music and the natural world.

Helping my clients to build strong brands, which I’ve been doing since 1987(!), exercises at least two of them. Perhaps this explains my undimmed enthusiasm for our stimulating, creative and increasingly evidence-based profession of brand design.

I’ve always been drawn to working abroad – I’d make a great diplomat if I knew how to be diplomatic – so I feel privileged to have spent 7 years living and working in The Netherlands, as Founder and Managing Director of Design Bridge Nederland. There I learned a whole new language, and a different business culture: one where partnerships matter and clients don’t swop agencies when the wind changes direction.

That’s why, 20 years after returning to the UK, I still get the chance to practice my ‘redelijk’ Dutch with OP’s many clients there.

Branding is a global language with local dialects, and I love working with brands around the world to improve their connection, and value, to the people who buy them.

Alexia Mihranian

Alexia Mihranian

Director of People and Culture

I believe that everyone has the right to thrive at work: to be listened to and heard, to be respected and valued, recognised and appreciated; to be yourself whilst fitting in, to learn and progress, to be supported and feel safe.

These principles sit at the heart of our working practices and business culture, extending to our clients and suppliers too.

My role at Osborne Pike over the last 5 years has been to build these principles and values into our daily operations through relevant, meaningful and responsible procedures and policies.

We pride ourselves on the flexibility and consideration we give our staff to ensure that they have a work life balance which benefits them as individuals and within their families, and this in turn benefits our business.

Valuing and investing in people has never been more important and this is at the forefront of our business strategy as we grow and build our team, and confidently adapt to a fast-changing world.

Glenn Mason

Glenn Mason

Client Service Director

My LinkedIn profile describes me as ‘a builder of close client partnerships and an experienced manager of complex branding and marketing comms projects’. But if you asked me in the pub, I’d tell you that I am someone who likes people, solving challenges, being involved in creative projects, building teams and having fun while doing it!

I started my career with a bit of of a bang, co-ordinating marketing and publicity campaigns at Sony Music for some of the world’s best-known artists. I then transferred the skills I’d learned to my other big love, movies, where I was fortunate to come face to face with the creators of Finding Nemo, The Incredibles and Kill Bill, amongst others. I still can’t get enough of movies and discovering new music, both live and recorded.

Branding, however, was always a secret passion, so after finding my popcorn tub empty, I moved into strategic branding and design, working for respected agencies in London and the South West, finally alighting here at Osborne Pike.

I love the fact that we work for companies all over the world, and I’m really enjoying travelling to see our clients again.

Tim Miness Creative Director

Tim Miness

Creative Director

Jack of all trades, master of some of those trades.

Luckily the trades that I have mastered are ‘conceptualisation’ and ‘solving problems’. These skills, alongside my natural curiosity and constant need to doodle, have enabled me to successfully embark on a 20-year (and counting) career in design, from London to LA, encompassing everything from artworking beermats to art directing music videos.

As Creative Director here at Osborne Pike, I bring a true passion for creativity, and a wealth of experience, to elevate our clients’ projects beyond the expected.

Vicky Lopez Thirsk

Vicky Lopez-Thirsk

Account Director

Vicky brings with her over 15 years’ experience of working collaboratively with both high profile and smaller start-up clients, delivering high end creative solutions across multiple platforms. After 10 years in London, working for the most part as Production Manager at Sony on international home entertainment releases, Vicky was already expert in delivering great results, on time, on budget, and most importantly always with a smile!

Since joining OP in 2018, Vicky has brought her meticulous skill set to our broad mix of FMCG clients and projects, from vegan chocolate to limited edition barrel-aged Dutch beer, and more ambient meat snacks than you can point a beef stick at.

When not exceeding or managing client expectations, Vicky enjoys adventures with her rescue dog, Pedro. He’s become a much-loved member of our OP family, and the star of many video calls!

Pete Design Director

Pete Sturgeon

Design Director

Hi I’m Pete. Thanks for asking.

I’m curious, creative and courageous. To me, life is about experiences and the people you share them with. Either at home or at work. Adventuring off into the wilderness or helping someone launch their dream, I always come with the same infectious energy and enthusiasm.

I’ve recently joined OP after more than a decade of helping people talk to people. Starting as an intern in Switzerland, I’ve since worked with some of the world’s favourite brands. Better yet, I’ve met some amazing people along the way.

I’m always moving forwards, exploring new routes towards better. Better for people and the planet. Anyway, enough about me, take a look at all the other awesome people I work with.

Martha Whitford Kelly

Martha Whitford Kelly

Senior Account Manager

Martha is a Senior Account Manager who has been with us for two and a half years, working on key projects for FrieslandCampina, Danone & Nestlé. Prior to joining us, Martha worked in the brand department at Kingfisher, owner of B&Q and other European home improvement businesses, so she’s fully in tune with stakeholder management, artwork approval, and other client-side conundrums.

Previously, Martha worked as a makeup artist in cosmetic retail, and it was this creative side that drew her to the world of branding.

Her other interests include cheese, singing karaoke and making friends with dogs in pubs, and she once moonlighted as a courier to deliver urgent mock-ups to a client in Belgium!

Karina Financial Controller

Karina Baker

Financial Controller

Karina isn’t your usual Financial Controller. She’s got all the right letters after her name, is meticulous in her crunching of numbers, but crucially for us she has 12 years’ experience in the creative industry. She’s also the karaoke ringleader at OP, a former player and now a ‘soccer Mom’ at the Downend Flyers, and a more than competent snowboarder (we’ve seen the bobble hat to prove it).

She’s also planning to spend a few weeks every winter WFSH (working from second home) in Les Arcs. Hang on, is that a lift pass on your expenses Karina?

Leigh Criddle

Leigh Criddle

Senior Designer

Leigh is an accomplished Senior Designer with an amazing eye for detail, who has been part of our OP family since graduating in 2007 from Somerset College with a degree in Graphic Design. Over the years he has worked across a vast range of clients and brands and one of the projects he is most proud of is the redesign of FrieslandCampina’s Frico brand. Here he has re-imagined the logo as a warm and generous representation of the uniquely Dutch cheese ‘wheel’ and art directed the photography to elevate the brand to another level.

A keen fair weather golfer since being given his first set of plastic gold clubs at the age of three, Leigh occasionally still enjoys time on the golf course at the weekends. A lover of all things chocolate and the first in the queue for the next iPhone, when he’s not golfing he’s spending time outdoors with his family.

Jess Long

Junior Designer

Jess joined us in January after being spotted in a weekend workshop, attended by our CD Tim and Senior Designer Leah, as Mentors. We’re thrilled that she chose OP, as we weren’t the only ones impressed with her talent.

Jess is a recent graduate in Graphic Design from the University of Gloucestershire, which she praises as somewhere that does prepare students for the big world outside. As someone most at home working on branding and packaging, this means that ‘shopping’ can take a bit longer than it does for normal people. You’ve come to the right place, Jess!

Super keen to learn all the tricks of the trade, she is currently polishing her moving image skills under the expert guidance of Pete ‘Director’s Cut’ Sturgeon.

David Rivkin

David Rivett


David is our Chairman, good friend and the first person we hired 20 years ago.

He brings the bluest of blue-chip design experience to bear on our business, having been MD at both Wolff Olins and Design Bridge, as well as Development Director at Fitch. Before any of that he had built and sold a business designing, building and selling mixing desks to Record Producers.

David is a highly accomplished handyman, having renovated not one but two houses in France in recent years. His fluent French no doubt came in handy, but he did most of the design, painting, tiling, electrics and plumbing himself. He even turned his hand to a bit of welding when a new garage door didn’t quite fit.

Always a generous host, whether in France, on his boat or at home in London, David is very eco-conscious when it comes to food waste, and likes nothing more than challenging guests to a game of ‘eating the yogurt furthest past its sell-by date’.

Stuart Sharman

Stuart Sharman

Production Manager

In my career I’ve worked across many aspects of the creative and production world. I started with a degree in illustration at UWE, which doubled as an education in the rapidly developing capabilities of the Apple Mac.

My first professional role was as part of a small studio in Newbury, working on print and communication projects for Zanussi. I then moved to the Printing industry for 10 years, heading up the Repro team and setting the global printing standards for the print-broking business at Williams Lea.

I became a Freelance Artwork specialist 15 years ago, working for many of the South West’s leading agencies, before finding my ‘home’ at Osborne Pike.

I’ve always been active in sport, and I still run, cycle and play golf as often as I can. I also coach kids (including my own) at the local cricket and rugby clubs.