Our senior team have spent large parts of their working lives working and living outside the UK, in leadership roles for large global players and running their own agencies.
Collectively we have a wealth of experience working in diverse markets around the world, which is why our clients think of us as ‘a big agency in a small package.
Founder and Managing Director
After my children, the things in life that I’ve always loved are words, pictures, music and the natural world. Helping my clients to build strong brands, which I’ve been doing since 1987, exercises at least three of them. Perhaps this explains my undimmed enthusiasm for our stimulating, creative and increasingly evidence-based profession of brand design.
I’ve always been drawn to working abroad – I’d make a great diplomat if I knew how to be diplomatic – so I feel privileged to have spent 7 years living and working in The Netherlands, as Founder and Managing Director of Design Bridge Nederland. There I learned a whole new language, and a different business culture: one where partnerships matter and clients don’t swop agencies when the wind changes direction. That’s why, 19 years after returning to the UK, I still get the chance to practice my ‘redelijk’ Dutch with OP’s many clients there.
Branding is a global language with local dialects, and I love working with brands around the world to improve their connection, and value, to the people who buy them.
Founder and Operations Director
I believe that everyone has the right to thrive at work: to be listened to and heard, to be respected and valued, recognised and appreciated; to be yourself whilst fitting in, to learn and progress, to be supported and feel safe. These principles sit at the heart of our working practices and business culture, extending to our clients and suppliers too.
My role at Osborne Pike over the last 5 years has been to build these principles and values into our daily operations through relevant, meaningful and responsible procedures and policies. We pride ourselves on the flexibility and consideration we give our staff to ensure that they have a work life balance, which benefits them as individuals and within their families; this in turn benefits our business.
Valuing and investing in people has never been more important and this is at the forefront of our business strategy as we grow and build our team, and confidently adapt to a fast-changing world.
Client Service Director
My LinkedIn profile describes me as ‘a veteran builder of close client partnerships and an experienced manager of complex branding and marketing comms projects’. But if you asked me in the pub, I’d tell you that I am someone who likes people, solving challenges, being involved in creative projects, building teams and having fun while doing it!
I started my career with a bit of of a bang, co-ordinating marketing and publicity campaigns at Sony Music for some of the world’s biggest artists. I then transferred the skills I’d learned to my other big love, movies, where I was fortunate to come face to face with the creators of Finding Nemo, The Incredibles and Kill Bill, amongst others. Branding, however, was always a secret passion, so after finding my popcorn tub empty I moved into strategic branding and design, working for respected agencies in London and the South West, finally alighting here at Osborne Pike.
I still can’t get enough of movies and discovering new music, both live and recorded. I collect vinyl like it’s going out of fashion (again), and I’m looking forward to travelling to see our clients again…
I believe creative thinking should be at the heart of all business conversations which is why I am as passionate about the inner workings of businesses as I am about the creative ideas that we develop in the studio. Long-standing clients often comment that I don’t fit the usual mould of a creative director and I happily embrace this. Thinking differently helps me to deliver unexpected solutions, tackling the unique business and brand challenges of our clients.
15 years living and working in Asia, partnering with some of the best client and agency minds, taught me the art of humility: to keep listening and learning, immersing myself as fully as possible into local cultures, getting to understand their relationships with brands and taking nothing for granted.
After 5 years as Creative Director and partner at Design Bridge Asia, working with Unilever, Diageo and Carlsberg amongst others, my wife and I started our own creative agency, Glassick Brands. With key clients such as Heineken and ThaiBev propelling our growth, we quickly established a strong reputation and we were subsequently acquired by Jones Knowles Ritchie (jkr), where I was invited to become a member of the global board. These experiences have given me unique insight into the inner workings of agencies, from start-ups to global players, which I’m using to help OP become truly a ‘big agency in a small package’.
Outside of agency life my other passions are architecture (having spent the last 3 years building our own low energy family home… not for the faint hearted!) and Muay Thai (Thai boxing). I try to make time for these when not being a taxi driver for my two children, who clearly have a busier social life than me!
Business Development Director
In my career I’ve trained in graphic design, business management and more recently art psychotherapy, and also worked in various roles at creative agencies in the UK and Asia. Now I’m really enjoying putting this cumulative experience to work at OP, leading both business development and marketing.
For me business development is first and foremost about understanding our current and prospective clients’ business and brand challenges; only then can we work out how to bring fresh thinking and effective solutions, using our process of visualising brand value.
On the marketing side I’m loving the opportunity to bring our brand alive in as many ways as possible, from the (new) website to credentials, social media, thought leadership and more. There’s a lot of great stuff at OP that people don’t know about, and it’s my job to change that.
Away from agency life I have my own studio, where amongst other projects I repurpose botanical mandalas, recycling decaying bouquets to give them a second life as a piece of ephemeral art. Supporting my two kids at the weekend across their multifarious activities also keeps me very busy!
Vicky brings with her over 15 years’ experience of working collaboratively with both high profile and smaller start-up clients, delivering high end creative solutions across multiple platforms. After 10 years in London, working for the most part as Production Manager at Sony on international home entertainment releases, Vicky was already expert in delivering great results, on time, on budget, and most importantly always with a smile!
Since joining OP in 2018, Vicky has brought her meticulous skill set to our broad mix of FMCG clients and projects, from vegan chocolate to limited edition barrel-aged Dutch beer, and more ambient meat snacks than you can point a beef stick at.
When not exceeding or managing client expectations, Vicky enjoys adventures with her rescue dog, Pedro. He’s become a much-loved member of our OP family, and the star of many video calls!
Amy is our Studio Manager, who brings extensive experience of project scoping, safeguarding budgets and managing workloads through our busy (but never hectic) studio. With her Yorkshire roots she works in a direct, collaborative manner, driving the work from strategic phasing through to project delivery.
Her career started in McCann London, where she worked her way up from the reception desk to the studio floor. There she co-ordinated hundreds of campaigns for clients such as Nestlé, Purina, Now TV, ASDA, and the Wellcome Trust.
In her spare time, Amy enjoys singing, taking her dog on adventures, and exploring the British countryside. Often at the same time.
Our Design Director Dave earned an internship with us whilst studying Graphic Design at Bath Spa University in 2011, by sending our Creative Director his CV printed on a sandwich carton. He’s been coming back every day since then. In his 10 years with OP he’s experienced all aspects of client projects, from ideation through to overseeing print runs for major FMCG brands.
For Dave, the most rewarding part of his role is nurturing the talents of his team, so our clients receive a world class creative product.
He enjoys being outside as much as possible, often on his bike exploring somewhere new, walking his dog or going for tea and cake with his wife and new baby Amelia.
Jim has been with OP almost from the beginning, so you could say he’s truly part of the furniture. Given his love of the craft of brand design, that would have to be a fine leather Chesterfield, a brand he once had the privilege of working with.
A graduate of Salisbury college, Jim worked at Future Brand and Blue Marlin before returning to the West Country to add his wit and wisdom to our young team. Over the past 15 years he’s been a major contributor to our best work, always ready to go the extra millimetre when it comes to typographic perfection.
In his spare time Jim is a keen cyclist, which enables him to keep up with Paddy, the most walked dog in the South of England.
Senior Account Manager
Martha is a Senior Account Manager who has been with us for two and a half years, working on key projects for FrieslandCampina, Danone & Nestlé. Prior to joining us, Martha worked in the brand department at Kingfisher, owner of B&Q and other European home improvement businesses, so she’s fully in tune with stakeholder management, artwork approval, and other client-side conundrums.
Previously, Martha worked as a makeup artist in cosmetic retail, and it was this creative side that drew her to the world of branding.
Her other interests include cheese, singing karaoke and making friends with dogs in pubs, and she once moonlighted as a courier to deliver urgent mock-ups to a client in Belgium!
Vegan gig‑goer (so doesn’t eat at gigs)
Likes: Instagram, baking, travelling
Dislikes: Bristol Rovers
Proven cat whisperer
Adventure seeking, California dreaming
Likes: beaches, carrots, The Killers
Dislikes: spiders, cauliflower cheese
Sam’s Happy Rebel branding has been used as a real tattoo
Leigh is an accomplished Senior Designer with an amazing eye for detail, who has been part of our OP family since graduating in 2007 from Somerset College with a degree in Graphic Design. Over the years he has worked across a vast range of clients and brands and one of the projects he is most proud of is the redesign of FrieslandCampina’s Frico brand. Here he has re-imagined the logo as a warm and generous representation of the uniquely Dutch cheese ‘wheel’ and art directed the photography to elevate the brand to another level.
A keen fair weather golfer since being given his first set of plastic gold clubs at the age of three, Leigh occasionally still enjoys time on the golf course at the weekends. A lover of all things chocolate and the first in the queue for the next iPhone, when he’s not golfing he’s spending time outdoors with his family.
Sailor, skier, Europhile, amateur builder
Likes: living several months a year in the Languedoc, taking pictures
Dislikes: Brexit, arrogance, falling off boats
Once turned down James Dyson for a job
Audiophile and avid comic collector
Likes: Jeremy Vine, antique books, big black frisbees (vinyl records)
Dislikes: the texture of meringue
Mistaken for Marcus Mumford backstage at Reading Festival twice
With 20 years’ art direction, design and illustration experience, Tim has worked across a wide range of media, and with some of the world’s biggest brands. A Graduate of Falmouth University, he has worked at some of the UK’s leading design and advertising agencies, honing his skills as an imaginative and versatile creative. Tim has shown his artworks at numerous exhibitions over the years, and has collaborated with various charities – most notably taking part in Aardman Animation’s award-winning ‘Grand Appeal’ sculpture trails, raising funds for Bristol Children’s Hospital.
As one of our Design Directors Tim brings his wealth of experience to our client projects, adding his personal brand of visual magic.
He’s all about the doodles – anytime he gets five minutes to himself while baby Reuben is sleeping.
Cycles, runs and golfs (the gentleman’s triathlon)
Likes: cricket, holidays, more cricket
Dislikes: tomato ketchup
Once hit England fast bowler Andrew Caddick all around the park
Fred is our newest Account Manager, who we hired for his self-confessed “obsession with FMCG” and his keen eye for brand strategy. A Philosophy graduate, he started his journey in the industry as an intern at cereal brand Eat Natural, before spending a year and half at a PR agency.
After spending the 2020 lockdown summer on an organic vineyard (now that does sound philosophical), Fred decided to rekindle his love of FMCG, and at OP he’s come to the right place.
When not absorbing category insights flicking through the pages of The Grocer, he likes to cycle and cook.