Persuading young boys to wash their hands when you need them to, let alone their hair, is quite a challenge. There’s no doubt that mums are grateful for the assistance of BEN 10, who has great hair thanks to ‘hero’ shampoo, and never forgets to ‘decontaminate’ his hands either (because you never know where those slimy aliens have been).
The extra level of engagement that comes from the product name is an important one, something the license holders for that ‘Super Soft Facecloth’ might do well to consider.